Our software and services are designed to make our devices better. And we don’t read your email or your messages to get information to market to you. "We don’t ‘monetize’ the information you store on your iPhone or in iCloud. We don’t build a profile based on your email content or web browsing habits to sell to advertisers," he wrote. "Our business model is very straightforward: We sell great products. In an open letter also published Wednesday, Apple CEO Tim Cook took a direct swipe at Google, its primary mobile competitor. So it's not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8."Īpple did not immediately respond to requests for further comment. "Unlike our competitors, Apple cannot bypass your passcode and therefore cannot access this data.
"On devices running iOS 8, your personal data such as photos, messages (including attachments), email, contacts, call history, iTunes content, notes, and reminders is placed under the protection of your passcode," the company wrote on its website Wednesday evening. But under the latest version of iOS, even that will be impossible. Previously, as we reported in May 2014, if law enforcement came to Apple with a seized device and a valid warrant, it was able to access a substantial portion of the data already on an iPad or iPhone. Further Reading iOS 8, thoroughly reviewedApple has updated its privacy policy as part of the rollout of iOS 8, announcing that devices with the latest version of the operating system installed can no longer be accessed by the company itself.
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